Drawing on the integrative system theory of creativity combining the person, process, and press perspectives, this research offers the first evidence of how high-need-for-cognitive-closure (NFC) individuals’ creative mind can be opened up, by making them become more cognizant of uncreative ideas as consensually invalid solutions to creative problems. A validation study was conducted to first establish the utility of a newly developed chocolate design task. In the second study, half of the participants were made aware of conventional chocolate designs by drawing these designs before generating a revolutionized design of chocolate; the other half did not have to draw out the conventional designs first. Results confirmed that, given the opportunity to cognize uncreative solutions, high-NFC participants who had a higher creative ideation potential became the most creative. Their low-NFC counterparts, however, did not seem to benefit from the trigger of uncreative solutions. The implication that holding onto a chronic motive to attain cognitive closure or epistemic certainty is not necessarily detrimental to creative performance was discussed.
Cognition and Perception
Creativity Research Journal
Taylor and Francis
ONG, Lay See, & LEUNG, Angela K. Y..(2013). Opening the Creative Mind of High Need for Cognitive Closure Individuals through Activation of Uncreative Ideas. Creativity Research Journal, 25(3), 286-292.
Available at: http://ink.library.smu.edu.sg/soss_research/1336
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