Publication Type

Journal Article

Publication Date

1-2013

Abstract

Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the “Facebook of China”). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. Furthermore, we presented evidence for the first time that users who are members of both online cultures flexibly switch and adapt their in-group sharing behaviors in response to the online community in which they are: They perform more benevolent in-group sharing when they participate in the Renren community and less so when they participate in the Facebook community. We discussed both the theoretical and methodological implications of the current research.

Keywords

cultural psychology, communication, acculturation, social networking, crosscultural differences, cultural frame switching, Facebook

Discipline

Asian Studies | Multicultural Psychology | Social Media | Social Psychology

Research Areas

Psychology

Publication

Journal of Cross-Cultural Psychology

Volume

44

Issue

1

First Page

106

Last Page

121

ISSN

0022-0221

Identifier

10.1177/0022022111434597

Publisher

SAGE

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1177/0022022111434597

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