Title

Persuasive Advertising and Market Competition

Publication Type

Journal Article

Publication Date

1992

Abstract

Studies a duopoly industry where the firms compete for market shares by choosing output prices and advertising outlays. Model of persuasive advertising; Simultaneous, non-commitment choice of prices and advertising; Commitment equilibrium; Symmetric and asymmetric cases.

Discipline

Economics

Research Areas

Econometrics

Publication

American Economist

Volume

36

Issue

2

First Page

39

Last Page

49

ISSN

0569-4345

Publisher

Omicron Chi Epsilon

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