Persuasive Advertising and Market Competition
Studies a duopoly industry where the firms compete for market shares by choosing output prices and advertising outlays. Model of persuasive advertising; Simultaneous, non-commitment choice of prices and advertising; Commitment equilibrium; Symmetric and asymmetric cases.
Omicron Chi Epsilon
LEUNG, Hing-Man and KOH, Winston T. H..
Persuasive Advertising and Market Competition. (1992). American Economist. 36, (2), 39-49. Research Collection School Of Economics.
Available at: http://ink.library.smu.edu.sg/soe_research/330