This paper represents the first stage in a multi-seasonal investigation of peak, off-peak and shoulder season winery tourists in Canada’s Niagara region. The goal of the study reported here is to better understand the off-peak winery tourist – that strange creature who chooses to visit a winery in the dead of Canadian winter. Who are these people?
Winery, Vineyards, Tourists, Off-peak season, Canada
Accounting | Business | Tourism and Travel
Financial Performance Analysis
3rd International Wine Business and Marketing Research Conference
City or Country
Cullen, Carman W., Eugene Kaciak, Linda Bramble, Barry Wright, Alfred E. Seaman and John J. Williams. 2006. "Winter Wine Tourists in Canada's Niagara Region." Paper presented at the 3rd International Wine Business Research Conference, Montpellier, July 6-8. http://academyofwinebusiness.com/wp-content/uploads/2010/05/Cullen.pdf
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.