Publication Type

Conference Paper

Version

Postprint

Publication Date

7-2006

Abstract

This paper represents the first stage in a multi-seasonal investigation of peak, off-peak and shoulder season winery tourists in Canada’s Niagara region. The goal of the study reported here is to better understand the off-peak winery tourist – that strange creature who chooses to visit a winery in the dead of Canadian winter. Who are these people?

Keywords

Winery, Vineyards, Tourists, Off-peak season, Canada

Discipline

Accounting | Business | Tourism and Travel

Research Areas

Financial Performance Analysis

Publication

3rd International Wine Business and Marketing Research Conference

First Page

1

Last Page

15

City or Country

Montpellier, France

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://academyofwinebusiness.com/wp-content/uploads/2010/05/Cullen.pdf

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