Title

Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore

Publication Type

Book Chapter

Publication Date

1996

Keywords

Marketing, Southeast Asia, Singapore, Case studies

Discipline

Accounting

Research Areas

Financial Performance Analysis

Publication

Marketing: A Southeast Asian Perspective

First Page

225

Last Page

246

ISBN

9780201889109

Publisher

Addison-Wesley

City or Country

Singapore

Additional URL

http://www.worldcat.org/oclc/33101541

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