Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore
Publication Type
Book Chapter
Publication Date
1996
Keywords
Marketing, Southeast Asia, Singapore, Case studies
Discipline
Accounting
Research Areas
Financial Performance Analysis
Publication
Marketing: A Southeast Asian Perspective
First Page
225
Last Page
246
ISBN
9780201889109
Publisher
Addison-Wesley
City or Country
Singapore
Citation
Khoo, Teng Aun and B. C. Ghosh. 1996. "Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore." In Marketing: A South-East Asian Dimension, edited by Ian McGovern, 225-246. Singapore: Addison-Wesley.
Additional URL
http://www.worldcat.org/oclc/33101541
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