The Pivotal Role of Users' Need for Cognition in Personalization
Accounting | Technology and Innovation
Accounting Information System
IADIS Web Based Communities
City or Country
HO, Susanna and PAN, Gary Shan Chi.
The Pivotal Role of Users' Need for Cognition in Personalization. (2007). IADIS Web Based Communities. Research Collection School Of Accountancy.
Available at: http://ink.library.smu.edu.sg/soa_research/647