The Pivotal Role of Users' Need for Cognition in Personalization

Author

Susanna HO
Gary Shan Chi PAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

2-2007

Discipline

Accounting | Technology and Innovation

Research Areas

Accounting Information System

Publication

IADIS Web Based Communities

City or Country

Spain

Citation

HO, Susanna and PAN, Gary Shan Chi. The Pivotal Role of Users' Need for Cognition in Personalization. (2007). IADIS Web Based Communities.
Available at: https://ink.library.smu.edu.sg/soa_research/647