Title

The Asian Consumer Durable Market: With Special Reference to China

Publication Type

Journal Article

Publication Date

3-1996

Abstract

The first part of this article investigates the overall size and growth potential of the Asian consumer market. The second part will concentrate on the consumer durable market, which is likely to out-perform the general consumer market, of individual Asian economies. Some of the durable markets are found to have strong potential while others are not that promising. The last part is a detailed study of individual consumer durable markets in China. China was chosen because of its huge market potential.

Discipline

Accounting

Research Areas

Financial Performance Analysis

Publication

ASEAN Economic Bulletin

Volume

12

Issue

3

First Page

380

ISSN

0217-4472

Publisher

Institute of Southeast Asian Studies