Publication Type

Journal Article

Publication Date



With rapid technological advances and increased competition, managing innovation has become increasingly challenging. There are two possible causes for the innovation project failure. First, owing to incomplete market information, poor product management decision is made that may result in delayed market entry. Second, challenging project management activities such as inefficient communication among project teammates and mishandling complex stakeholder relationships. To gain insight into successful IT innovation project management, a theoretical lens that is able to facilitate the understanding of issues arising from these two causes is necessary. Dominant logic, which can be viewed as both an information filter and routine, fulfills such a requirement and is thus adopted in this study.Based on the integrated view, a longitudinal case study of a video game project is conducted to address how the dominant logic of the project managers develops and evolves in a successful IT innovation project. The findings are incorporated into a dual layer process model. The first layer encompasses an evolution path which suggests that dominant logic gradually evolves during three distinct phases of the innovation project to ensure its success. The second layer depicts the developmental process of dominant logic in each phase, which is a specific interactive process between information filter and routine mechanisms. Our study complements existing innovation literature by investigating dominant logic from a process perspective and complements dominant logic literature by providing a way of depicting its development and evolution, thus offering overarching guidance on how to manage an innovation project.


innovation, dominant logic, information filter, routine, case study


Accounting | Technology and Innovation

Research Areas

Corporate Governance, Auditing and Risk Management


Journal of Information Technology Management





First Page


Last Page





Association of Management

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.