Publication Type

Journal Article

Publication Date

6-2010

Abstract

This article examines whether the likelihoodand amount of firm charitable giving in response tocatastrophic events are related to firm advertising intensity,and whether industry competition level moderatesthis relationship. Using data on Chinese firms’ philanthropicresponse to the 2008 Sichuan earthquake, we findthat firm advertising intensity is positively associated withboth the probability and the amount of corporate giving.The results also indicate that this positive advertisingintensity-philanthropic giving relationship is stronger incompetitive industries, and firms in competitive industriesare more likely to donate. This study thus provides evidencesuggesting that even in the wake of catastrophicevents, corporate philanthropic giving is strategic.

Keywords

Catastrophic events, Advertising intensity, Corporate social responsibility, Corporate philanthropy, Industry competition level

Discipline

Corporate Finance | Industrial Organization

Research Areas

Corporate Reporting and Disclosure

Publication

Journal of Business Ethics

Volume

94

Issue

1

First Page

39

Last Page

52

ISSN

0167-4544

Identifier

10.1007/s10551-009-0248-0

Publisher

Springer Verlag (Germany)

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://doi.org/10.1007/s10551-009-0248-0

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