Title

Building an Analytics Culture in SMEs

Publication Type

News Article

Publication Date

3-2014

Abstract

In a commentary, SMU Associate Professor of Accounting (Education) Gary Pan wrote that SMEs must transform their culture before using analytics to improve their operations. They should first incorporate analysis into their processes and systems to build up an analytical culture. To do this, they ought to set up an effective data management system, change the way they manage, and have an open working environment. Also, leaders should set an example, and be committed to the analytical culture. Lastly, companies should not rely solely on data analysis. Associate Prof Pan said that in a changing and uncertain business environment, data and intuition need to co-exist in the decision-making process.

Discipline

Accounting | Entrepreneurial and Small Business Operations

Research Areas

Accounting Information System

Publication

Lianhe Zaobao

Issue

20 March

First Page

32

Last Page

32

ISSN

7446-1869

Publisher

Singapore Press Holdings

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