Date of Interview
Singapore Management University, SMU, Sharon Tan, Corporate Communications, Advancement, Alumni, Advertising, Bukit Timah Campus, SMU Campus, City Campus
The interview covered: first involvement with SMU, risks in joining a new university, roles and responsibilities for corporate communication, first advertising campaign, branding SMU, Bukit Timah campus, first commencement, city campus, Advancement Office, endownments, Lee Kong Chian gift, alumni.
Sharon Tan was the Director of Corporate Communications and Director of the Office of Advancement and Alumni in SMU until 2014.
Asian Studies | Higher Education | Higher Education Administration
Oral History Interview with Sharon Tan: Growing SMU. (2014). 7. Oral History Collection.
Available at: http://ink.library.smu.edu.sg/smu_oh/29