Oral History Collection

Interviewee

Sharon TAN

Publication Type

Transcript

Date of Interview

26-3-2014

Interviewer

Patricia Meyer

Keywords

Singapore Management University, SMU, Sharon Tan, Corporate Communications, Advancement, Alumni, Advertising, Bukit Timah Campus, SMU Campus, City Campus

Description

The interview covered: first involvement with SMU, risks in joining a new university, roles and responsibilities for corporate communication, first advertising campaign, branding SMU, Bukit Timah campus, first commencement, city campus, Advancement Office, endownments, Lee Kong Chian gift, alumni.

Sharon Tan was the Director of Corporate Communications and Director of the Office of Advancement and Alumni in SMU until 2014.

Discipline

Asian Studies | Higher Education | Higher Education Administration

Page Numbers

7

Comments

This is an abridged version of the original interview. Please contact Li Ka Shing Library at library@smu.edu.sg for access to the full version of the transcript and/or audio recording.

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