A Case for Analytical Customer Relationship Management
Conference Proceeding Article
This paper describes how data analytics can be used to make various CRM functions like customer segmentation, communication targeting, retention, and loyalty much more effective. Also briefly describe the key technologies needed to implement analytical CRM, and are the organizational issues that must be carefully handled to make CRM a reality.
Databases and Information Systems | Numerical Analysis and Scientific Computing
Data Management and Analytics
6th International Conference on Knowledge Discovery and Data Mining (PAKDD-02)
City or Country
SRIVASTAVA, Jaideep; WANG, Jau-Hwang; LIM, Ee Peng; and HWANG, San-Yih.
A Case for Analytical Customer Relationship Management. (2002). 6th International Conference on Knowledge Discovery and Data Mining (PAKDD-02). Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/970