Title

A Case for Analytical Customer Relationship Management

Publication Type

Conference Proceeding Article

Publication Date

5-2002

Abstract

This paper describes how data analytics can be used to make various CRM functions like customer segmentation, communication targeting, retention, and loyalty much more effective. Also briefly describe the key technologies needed to implement analytical CRM, and are the organizational issues that must be carefully handled to make CRM a reality.

Discipline

Databases and Information Systems | Numerical Analysis and Scientific Computing

Research Areas

Data Management and Analytics

Publication

6th International Conference on Knowledge Discovery and Data Mining (PAKDD-02)

City or Country

Taipei, Taiwan

Additional URL

http://portal.acm.org/citation.cfm?id=646420.693813

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