Publication Type

Conference Proceeding Article

Version

Preprint

Publication Date

8-2007

Abstract

Several studies have addressed the process of taking ideas to markets but few have shared the experiences of start up companies that have reexamined their product strategies and repositioned their products and services for better revenues and profits. This paper reports the efforts related to repositioning of XID technologies, a start up company, into new markets while continuing to exploit its core technical competencies.

Keywords

Entrepreneurship, business model, business strategy, business reengineering

Discipline

Computer Sciences | Technology and Innovation

Research Areas

Information Systems and Management

Publication

Management of Converging Technologies: PICMET 2007, August 5-9, Portland, Oregon: Proceedings

First Page

1323

Last Page

1327

ISBN

9781890843151

Identifier

10.1109/PICMET.2007.4349455

Publisher

IEEE

City or Country

Portland, Oregon

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://dx.doi.org/10.1109/PICMET.2007.4349455

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