Conference Proceeding Article
Several studies have addressed the process of taking ideas to markets but few have shared the experiences of start up companies that have reexamined their product strategies and repositioned their products and services for better revenues and profits. This paper reports the efforts related to repositioning of XID technologies, a start up company, into new markets while continuing to exploit its core technical competencies.
Entrepreneurship, business model, business strategy, business reengineering
Computer Sciences | Technology and Innovation
Information Systems and Management
Management of Converging Technologies: PICMET 2007, August 5-9, Portland, Oregon: Proceedings
City or Country
NARASIMHALU, Arcot Desai.
Re-engineering XID Technologies - From Enterprise to Consumer Markets. (2007). Management of Converging Technologies: PICMET 2007, August 5-9, Portland, Oregon: Proceedings. 1323-1327. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/817
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