Title

Do you Trust to Get Trust? A Study of Trust Reciprocity Behaviors and Reciprocal Trust Prediction

Publication Type

Conference Proceeding Article

Publication Date

4-2010

Abstract

Trust reciprocity, a special form of link reciprocity, exists in many networks of trust among users. In this paper, we seek to determine the extent to which reciprocity exists in a trust network and develop quantitative models for measuring reciprocity and reciprocity related behaviors. We identify several reciprocity behaviors and their respective measures. These behavior measures can be employed for predicting if a trustee will return trust to her trustor given that the latter initiates a trust link earlier. We develop for this reciprocal trust prediction task a number of ranking method and classification methods, and evaluated them on an Epinions trust network data. Our results show that reciprocity related behaviors provide good features for both ranking and classification based methods under different parameter settings.

Keywords

trust reprocity, trust prediction, trust behavior, trust network

Discipline

Databases and Information Systems | Numerical Analysis and Scientific Computing | Organizational Behavior and Theory

Research Areas

Data Management and Analytics; Organisational Behaviour and Human Resources

Publication

Proceedings of the 2010 SIAM International Conference on Data Mining

First Page

72

Last Page

83

ISBN

9781611972801

Identifier

10.1137/1.9781611972801.7

Publisher

SIAM

City or Country

Philadelphia, PA

Additional URL

http://dx.doi.org/10.1137/1.9781611972801.7

Comments

Conference held in Columbus, Ohio