The Evaluation of Situational Transaction Trust in E-Service Environments
Conference Proceeding Article
Trust is a critical issue in e-commerce and e-service environments. In some applications (such as eBay), the trust management mechanism has been introduced to provide valuable information to buyers prior to placing orders and making payments. However, most studies and applications focus on determining the general trustworthiness of individuals but not providing transaction specific trust information that involves factors associated with forthcoming transactions. In this paper, we present a new concept - situational transaction trust, and propose a novel approach to evaluate it, which binds existing trust data with a new transaction. This can deliver more accurate trust information to buyers and prevent some typical attacks.
Trust Evaluation, Situational Transaction Trust, Transaction Specific Trust
Databases and Information Systems | Numerical Analysis and Scientific Computing
Data Management and Analytics
IEEE International Conference on e-Business Engineering (ICEBE 2008)
WANG, Yan and LIM, Ee Peng.
The Evaluation of Situational Transaction Trust in E-Service Environments. (2008). IEEE International Conference on e-Business Engineering (ICEBE 2008). Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/438