Title

The Evaluation of Situational Transaction Trust in E-Service Environments

Publication Type

Conference Proceeding Article

Publication Date

10-2008

Abstract

Trust is a critical issue in e-commerce and e-service environments. In some applications (such as eBay), the trust management mechanism has been introduced to provide valuable information to buyers prior to placing orders and making payments. However, most studies and applications focus on determining the general trustworthiness of individuals but not providing transaction specific trust information that involves factors associated with forthcoming transactions. In this paper, we present a new concept - situational transaction trust, and propose a novel approach to evaluate it, which binds existing trust data with a new transaction. This can deliver more accurate trust information to buyers and prevent some typical attacks.

Keywords

Trust Evaluation, Situational Transaction Trust, Transaction Specific Trust

Discipline

Databases and Information Systems | Numerical Analysis and Scientific Computing

Research Areas

Data Management and Analytics

Publication

IEEE International Conference on e-Business Engineering (ICEBE 2008)

Identifier

10.1109/ICEBE.2008.12

Publisher

IEEE

Additional URL

http://doi.ieeecomputersociety.org/10.1109/ICEBE.2008.12

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