Title

Examining the effectiveness of gamification in human computation

Publication Type

Journal Article

Publication Date

1-2017

Abstract

Within the human computation paradigm, gamification is increasingly gaining interest. This is because an enjoyable experience generated by game features can be a powerful approach to attract participants. Although potentially useful, little research has been conducted into understanding the effectiveness of gamification in human computation. In this experimental study, we operationalized effectiveness as perceived engagement and user acceptance and examined it by comparing the performance of a gamified human computation system against a non-gamified version. We also investigate the determinants of acceptance and how their effects differ between these two systems. Analysis of our data found that participants experienced more engagement and showed higher behavioral intentions toward the gamified system. Moreover, perceived output quality and perceived engagement were significant determinants of acceptance of the gamified system. In contrast, determinants for acceptance of the non-gamified system were perceived output quality and perceived usability.

Keywords

Behavioral intention, Gamification, Human computation, Output quality, Perceived usability, User acceptance

Discipline

Computer Engineering | Databases and Information Systems

Research Areas

Data Management and Analytics

Publication

International Journal of Human-Computer Interaction

Volume

33

Issue

10

First Page

813

Last Page

821

ISSN

1044-7318

Identifier

10.1080/10447318.2017.1287458

Publisher

Taylor & Francis: STM, Behavioural Science and Public Health Titles

Additional URL

http://doi.org./10.1080/10447318.2017.1287458

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