Publication Type

Conference Proceeding Article

Publication Date

5-2016

Abstract

Influence Maximization [2] is the problem of finding a fixed size set of nodes, which will maximize the expected number of influenced nodes in a social network. The number of influenced nodes is dependent on the influence strength of edges that can be very noisy. The noise in the influence strengths can be modeled using a random noise or adversarial noise model. It has been shown that all random processes that independently affect edges of the graph can be absorbed into the activation probabilities themselves and hence random noise can be captured within the independent cascade model. On the other hand, similar to He et al. [1], we consider the adversarial noise where influence strength for an edge can belong to any point in the interval: [pu,v, pu,v] and the exact values are chosen by an adversary from this interval. The problems of evaluating robustness of a given solution and computing robust optimal solutions have received scant attention in the literature and are of key interest in this paper. Specifically, we aim to minimize (over all available seed sets) the maximum (over all instantiations of influence strengths) regret. Concretely, the key contributions are: (1) We show that maximum regret for a given solution is attained when influence strength on each of the edges is set to one of the extreme values of the influence strength intervals on edges. (2) We provide a novel way of considering samples that accounts for the noise in influence strength on all edges. (3) We develop a framework which provides an approach to get an optimal regret solution and more importantly a metric to evaluate robustness of a given solution based on the regret optimal solution. (4) Finally, we show results on evaluating the robustness of the well known greedy approach. Surprisingly, even without considering noise in influence strengths explicitly, greedy approach achieves highly robust solutions on small-medium scale social network instances.

Keywords

Influence maximisation, Regret, Column Generation

Discipline

Databases and Information Systems

Research Areas

Intelligent Systems and Decision Analytics

Publication

Proceedings of the International Joint Conference on Autonomous Agents and Multiagent Systems, AAMAS, Singapore, 2016 May 9-13

First Page

1395

Last Page

1396

Publisher

IFAAMAS

City or Country

Singapore

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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