Sophistication is a French invention. The French are masters when it comes to nurturing, and more importantly, selling sophistication. Think of some expensive (and therefore classy) brands. Chances are that more than half of the ones that spring to mind would be French. And the other half would be distinctly French-sounding wannabes.
European Languages and Societies
Data Management and Analytics
Singapore Mediacorp Press
Flirting with a flourish. (2008). Today. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/3509
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