Title

Digital rights strategies in a virtual world marketplace

Publication Type

Conference Proceeding Article

Publication Date

8-2015

Abstract

This paper adopts the Heckman two-step model to analyze the impact of copyright strategy on sales performance of digital product, using the panel data comes from online virtual goods transaction website Xstreet.com. The results show that (1) significant relationship exists between sales performance and copyright strategy of digital product, but the influence of each copyright strategy on sales performance are different; (2) A seller’s copyright structure within same product line can also affect sales performance of a digital product, thus in order to optimize the copyright combinations, a seller should fully consider the copyright strategy within the whole product line.

Keywords

Copyright strategy, Digitial products, Virtual products

Discipline

Computer Sciences | Databases and Information Systems | E-Commerce

Research Areas

Information Systems and Management

Publication

HCI in business: Second International Conference, HCIB 2015, held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015: Proceedings

Volume

9191

First Page

300

Last Page

311

ISBN

9783319208947

Identifier

10.1007/978-3-319-20895-4

Publisher

Springer

City or Country

Cham

Additional URL

http://dx.doi.org/10.1007/978-3-319-20895-4

This document is currently not available here.

Share

COinS