Title

Online Activities in Virtual World and Money Spending in Real World

Publication Type

Presentation

Publication Date

11-2015

Abstract

We examine the relationship between online activities virtual world and money spending in real world. We collected users’ log data in an online game from Feb. to Aug. 2010. Our analyses show that virtual money spending complements real money spending in playing an online game. Another finding is that group play in an online game facilitates real money spending on avatar decorations, but not on gaming efficiency. Real money spending also decreases as users advance to the latter stage of game.

Discipline

Computer Sciences | E-Commerce

Research Areas

Data Management and Analytics

Publication

INFORMS Annual Meeting 2015, November 1-4

City or Country

Philadelphia, PA

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