Online Activities in Virtual World and Money Spending in Real World
We examine the relationship between online activities virtual world and money spending in real world. We collected users’ log data in an online game from Feb. to Aug. 2010. Our analyses show that virtual money spending complements real money spending in playing an online game. Another finding is that group play in an online game facilitates real money spending on avatar decorations, but not on gaming efficiency. Real money spending also decreases as users advance to the latter stage of game.
Computer Sciences | E-Commerce
Data Management and Analytics
INFORMS Annual Meeting 2015, November 1-4
City or Country
KIM, Young Soo and JUNG, Gwangjae.
Online Activities in Virtual World and Money Spending in Real World. (2015). INFORMS Annual Meeting 2015, November 1-4. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/3115