Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategies that can encourage their target segment make purchases.
Computer Sciences | Strategic Management Policy
Information Systems and Management
Rotterdam School of Management, Erasmus University
City or Country
LI, Ting; KAUFFMAN, Robert John; VAN HECK, Eric; VERVEST, Peter; and DELLAERT, Benedict.
Using Consumer Informedness as an Information Strategy. (2014). RSM Discovery. 20, (4), 10-11. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/2804
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.