Publication Type

Magazine Article

Publication Date

12-2014

Abstract

Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategies that can encourage their target segment make purchases.

Discipline

Computer Sciences | Strategic Management Policy

Research Areas

Information Systems and Management

Publication

RSM Discovery

Volume

20

Issue

4

First Page

10

Last Page

11

ISSN

2214-5060

Publisher

Rotterdam School of Management, Erasmus University

City or Country

Netherlands

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://hdl.handle.net/1765/77375

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