A Framework for Producer-Intermediary Relationships for the Long Tail
The role of intermediaries in long tail markets is different from those in traditional markets, due mainly to the heterogeneous nature of the buyers, the sellers and the products that comprise these markets. We propose a theory-based framework that identifies different kinds of long tail intermediaries who provide services to producers of digital goods. We also identify a set of unique descriptors for these process intermediaries that make them vital to long tail producers, and the factors that bring them together.
Intermediation, long tail, process facilitation, middle range theory
Computer Sciences | E-Commerce
Information Systems and Management
Exploring the Grand Challenges in Next Generation E-Business
Sharman, R., Rao, H. R. Rao , Raghu, T.S.
Springer Berlin Heidelberg
City or Country
New York, NY
KAUFFMAN, Robert John; Raghu, S.; and Sopha, M..
A Framework for Producer-Intermediary Relationships for the Long Tail. (2011). Exploring the Grand Challenges in Next Generation E-Business. 105-108. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/2716