Title

A Framework for Producer-Intermediary Relationships for the Long Tail

Publication Type

Book Chapter

Publication Date

1-2011

Abstract

The role of intermediaries in long tail markets is different from those in traditional markets, due mainly to the heterogeneous nature of the buyers, the sellers and the products that comprise these markets. We propose a theory-based framework that identifies different kinds of long tail intermediaries who provide services to producers of digital goods. We also identify a set of unique descriptors for these process intermediaries that make them vital to long tail producers, and the factors that bring them together.

Keywords

Intermediation, long tail, process facilitation, middle range theory

Discipline

Computer Sciences | E-Commerce

Research Areas

Information Systems and Management

Publication

Exploring the Grand Challenges in Next Generation E-Business

Editor

Sharman, R., Rao, H. R. Rao , Raghu, T.S.

First Page

105

Last Page

108

ISBN

9783642174483

Identifier

10.1007/978-3-642-17449-0_10

Publisher

Springer Berlin Heidelberg

City or Country

New York, NY