Publication Type

Conference Proceeding Article

Publication Date

9-2014

Abstract

Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of “variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2) physical (represented by their location visits) worlds. We show that different categories of users exhibit different levels of variety. Further, by analyzing at various time scales, we show that there exists correlation between when a person is likely to visit new places in the real world and when he/she is likely to explore new Apps in the online world.

Discipline

Computer Sciences | Management Information Systems | Software Engineering

Research Areas

Information Systems and Management; Software and Cyber-Physical Systems

Publication

UbiComp '14: Adjunct Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing: Adjunct Publication: September 13-17, 2014, Seattle

First Page

385

Last Page

390

ISBN

9781450330473

Identifier

10.1145/2638728.2641702

Publisher

ACM

City or Country

New York

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://dx.doi.org/10.1145/2638728.2641702

Share

COinS