Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study
Electronic markets are expected to facilitate consumer information search and product comparison to the extent that consumers are able to accumulate nearly perfect information. The authors present an analysis of search patterns based on a laboratory experiment on product search processes. They identified three types of search patterns in our experiment: sequential, agent search, and iterative search.
Computer Sciences | E-Commerce
Information Systems and Management; Intelligent Systems and Decision Analytics
Comparison-Shopping Services and Agent Designs
Information Science Reference
City or Country
HU, Nan and Yun, Wan.
Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study. (2009). Comparison-Shopping Services and Agent Designs. 101-118. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/239
This document is currently not available here.