Title

Comparison-Shopping Channel Selection by Small Online Vendors: An Exploratory Study

Publication Type

Book Chapter

Publication Date

2009

Abstract

Electronic markets are expected to facilitate consumer information search and product comparison to the extent that consumers are able to accumulate nearly perfect information. The authors present an analysis of search patterns based on a laboratory experiment on product search processes. They identified three types of search patterns in our experiment: sequential, agent search, and iterative search.

Discipline

Computer Sciences | E-Commerce

Research Areas

Information Systems and Management; Intelligent Systems and Decision Analytics

Publication

Comparison-Shopping Services and Agent Designs

Editor

Yun Wan

First Page

101

Last Page

118

ISBN

9781599049786

Publisher

Information Science Reference

City or Country

Hershey, PA

Additional URL

http://worldcat.org/isbn/9781599049786

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