Publication Type

Conference Proceeding Article

Publication Date

1-2010

Abstract

Across different industries, we observe the emergence of industry standard-setting organizations (SSO) that focus on the creation of industry-specific process standards. Firms adopt a strategy of co-opetition, the combination of cooperation and competition, during standards development. We propose that a firm's co-opetition strategy is revealed to some extent by when it elects to participate in an industry SSO. Bayesian information updating offers an effective empirical modeling perspective for studying firms' participation strategies when managers' beliefs and uncertainties are factored into their decision-making. We analyze a panel data set of 73 U.S. public firms over a 20-year period. These firms are members of the TeleManagement Forum, an information, communications and entertainment industries SSO. We study organizational characteristics of member firms to understand how they relate to a firm's SSO participation strategy, thus capturing the co-opetition dynamics of firms in the presence of process standardization. SSO participation strategies of firms do change as an industry SSO matures and as more information is gradually revealed. Additionally, there is a positive relationship between a firm's likelihood to participate and announcements of key process-related events. The participation dynamics show more change in the beginning, but eventually stabilize over time.

Keywords

Bayesian information updating, Co-opetition, Competitive strategy, Processes, Standard-setting organizations

Discipline

Computer Sciences | Management Information Systems

Research Areas

Information Systems and Management

Publication

Proceedings of the 43rd Annual Hawaii International Conference on System Sciences: 5-8 January, 2010, Koloa, Kauai, Hawaii

First Page

1

Last Page

10

ISBN

9780769538693

Identifier

10.1109/HICSS.2010.156

Publisher

IEEE Computer Society

City or Country

Los Alamitos, CA

Copyright Owner and License

Authors

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.ieeecomputersociety.org//10.1109/HICSS.2010.156

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