Publication Type

Conference Proceeding Article

Publication Date

1-2014

Abstract

With growth in mobile Internet services, the relationship between mobile and fixed broadband has become an issue in telecom firm strategy. Previous research focused on aggregate penetration for mobile and fixed broadband services. Our research analyzes the economic relationship between mobile and fixed broadband services at the household level, as a basis for how senior managers should rethink their strategy approach. Using data on broadband services subscriptions, we examine how changes that occur for mobile broadband services bandwidth (MBB) affect changes in fixed broadband bandwidth (FBB) services subscriptions, inclusive of new subscriptions - and vice versa. We explore the different cross-effects and asymmetric patterns of event-driven bandwidth changes. Mobile and fixed broadband services are complementary: both affect the consumption of the other. Our findings offer useful information for marketing strategy and broadband services promotion, such as bundling strategy based on bandwidth changes, and segmentation based on the bandwidth changes in both services.

Discipline

Computer Sciences | Management Information Systems | Strategic Management Policy

Research Areas

Information Systems and Management

Publication

Proceedings of the 47th Annual Hawaii International Conference on System Sciences: 6-9 January 2014, Waikoloa, Hawaii

First Page

4055

Last Page

4063

ISBN

9781479925049

Identifier

10.1109/HICSS.2014.508

Publisher

IEEE Computer Society

City or Country

Los Alamitos, CA

Copyright Owner and License

LARC

Additional URL

http://dx.doi.org/10.1109/HICSS.2014.508

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