YouTube Analyzed: User Behavior on Social Media Sites

Publication Type


Publication Date



The goal is to understand how people behave in online social media and what impacts their behavior. Video providers take efforts to contribute videos on YouTube in order to get attention, build up reputation, and eventually enjoy the benefit of good reputation. Their behavior strategically in video creation and promotion. They not only consider their viewers’ reaction to their videos but also their competitors’ behaviors when making movies. Twitter provides a complementary platform for YouTube users to advertise themselves, to reach more potential viewers, and to learn their audience’s preference in videos. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).


Communication Technology and New Media | Computer Sciences

Research Areas

Information Systems and Management


South by Southwest (SXSW), 11-15 March 2011, Austin TX

City or Country

Austin, TX

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