An E-Commerce Performance Assessment Model: Its Development and an Initial Test on E-Commerce Applications in the Retail Sector of China
We developed a performance assessment model for e-commerce; it included indicators, indicator weights, and evaluation methods. The model has seven methods of assessing e-commerce performance and uses four criteria to compare and select the appropriate one for a particular situation. This model was tested in the retail sector of China. According to the data collected from 70 Chinese retailers, 16 indicators of e-commerce performance consisted of four constructs: marketing and sales, customer service, supply chain efficiency, and financial performance. The indicators for those constructs provide a comprehensive measurement of performance. Then weights were assigned for each indicator using a majority aggregation method. Comparison of the results from seven evaluation methods showed that discordance analysis and simple additive weighting were the best evaluation methods for the enterprises we had sampled.
E-commerce performance assessment model, Performance assessment indicators, Indicator weights, Majority aggregation, Multiattribute decision making
Asian Studies | Computer Sciences | Management Information Systems
Information Systems and Management
Information & Management
HUANG, Jinghua; JIANG, Ximin; and TANG, Qian.
An E-Commerce Performance Assessment Model: Its Development and an Initial Test on E-Commerce Applications in the Retail Sector of China. (2009). Information & Management. 46, (2), 100-108. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/1841