Adaptive Strategies for Coping with Product Variety Decisions
Under acute global competitive pressure, many companies have viewed product diversification as a strategic weapon with which to win market shares. Nevertheless, product diversification increases costs and sometimes degrades product quality. Many businesses today confront the dilemma of whether to broaden product lines or to focus production. This article explores both theoretically and empirically the possible impacts of product diversification. The emerging technologies and adaptive manufacturing strategies, potentially meeting a variety of customer needs while enhancing other competitive advantages, are examined.
Competitiveness, Production, Products, Strategy, Technology
Computer Sciences | Operations and Supply Chain Management
Information Systems and Management
International Journal of Operations and Production Management
YEH, K. H. and CHU, Chao-Hsien.
Adaptive Strategies for Coping with Product Variety Decisions. (1991). International Journal of Operations and Production Management. 11, (8), 35-47. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/1795