Publication Type

Conference Proceeding Article

Publication Date

12-2006

Abstract

Reputation systems are ubiquitously employed in the online marketplaces to provide information on users’ abilities and trustworthiness. We focus particularly on the problem of reputation stretching, the extension of an established reputation into a new market. By examining various factors—market size, the expected performance in the expanding market, and the risk of performance in the expanding market—we characterize conditions that affect bidder’s stretching decision in the expanding market. Moreover, we analyze both the short-term and the long-term expanding cases, and obtain contrasting results in the two settings.

Keywords

Reputation Stretching, Online Auctions, Keyword Auctions

Discipline

Computer Sciences | Management Information Systems

Research Areas

Information Systems and Management

Publication

Proceedings of the Fifth Workshop on e-Business (WeB) 2006, December 9, Milwaukee

First Page

44

Last Page

55

Publisher

WeB

City or Country

Milwaukee, WI

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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