The Influence of Enterprise Structure and Strategy on the Level of E-Commerce Deployment in Singapore Enterprises
Conference Proceeding Article
We develop a theoretical framework to explain the level of e-commerce deployment in enterprises. Factors considered include enterprise structure factors (size, functional differentiation, centralization), and enterprise strategic factors (aggressiveness, proactiveness, risk seeking). We used three dependent variables to assess the level of e-commerce deployment (volume, diversity, and sophistication). We analyzed 90 responses from a survey of 250 e-commerce users. The results indicate that enterprise size explained much of the level of e-commerce deployment in enterprises, suggesting that the level of e-commerce deployment is partly a matter of resource availability and transaction volume. The results also indicate that aggressiveness, proactiveness and risk seeking orientation influence the level of e-commerce deployment in Singapore. Functional differentiation affects e-commerce diversity and e-commerce sophistication.
Asian Studies | Databases and Information Systems | E-Commerce
Data Management and Analytics
Proceedings of the First Annual Global Information Technology Management World Conference, June 11-13, Memphis Tennessee
Prashant Palvia, and En Mao
Global Information Technology Management Association
City or Country
KAM, Tin Seong and EZE, Uchenna C..
The Influence of Enterprise Structure and Strategy on the Level of E-Commerce Deployment in Singapore Enterprises. (2000). Proceedings of the First Annual Global Information Technology Management World Conference, June 11-13, Memphis Tennessee. 255-259. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/1214