Effect of Website Characteristics on Consumer Loyalty: A Multilevel Analysis
Conference Proceeding Article
This paper uses a hierarchical linear modeling approach to examine factors that affect Website effectiveness from a customer viewpoint. Use of hierarchical linear modeling allows analysis of multilevel and cross-level interactions that have not been explicitly considered in previous research. Our preliminary analysis of online Web survey data suggests that the relative importance of different Website features may vary depending on the domain in which Websites are nested.
Website effectiveness, customer relationships, customer satisfaction, online surveys, business value of IT, e-commerce, hierarchical linear modeling (HLM)
Artificial Intelligence and Robotics | Databases and Information Systems
Data Management and Analytics
Proceedings of the International Conference on Information Systems (ICIS)
City or Country
MITHAS, Sunil; RAMASUBBU, Narayan; Krishnan, M. S.; and Claes, Fornell.
Effect of Website Characteristics on Consumer Loyalty: A Multilevel Analysis. (2003). Proceedings of the International Conference on Information Systems (ICIS). 928-932. Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/1186