Short Name
Digital Product Upgrades
Files
Download Full Text (372 KB)
Description
Companies can constantly release improved products to capture value from digital innovations, but there is a ‘dark side’ to doing so. A study by SMU Associate Professor of Strategy and Entrepreneurship Chen Liang and his co-researchers argues that while product upgrades are intended to capture value, they can also impose learning costs on customers, potentially destroying the value.
Publication Date
6-7-2023
URL to ORe infographic website
https://research.smu.edu.sg/research-smu/infographics/dark-side-digital-product-upgrades
Publication Type
Infographics
Copyright Holder
SMU Office of Research
Keywords
Product Upgrades, Mobile App Games, App Development, Digital Innovations
Disciplines
Business | Technology and Innovation
Recommended Citation
CHEN, Liang and SMU Office of Research, "The "Dark Side" of Digital Product Upgrades" (2023). Research@SMU Infographics. 14.
https://ink.library.smu.edu.sg/research_infographics/14