How does an ornamental fish exporter grow its bottom line? Simple: By adopting and adapting the business model of the world’s most famous safety razor company. The Gillette Business Model, also known as Freebie Marketing, is much copied because of its simplicity: sell razors at a loss, or even give them away free, but make back your money with the disposable blade replacements. That same strategy has served many industries well
accessories business, ornamental fish, Freebie Marketing
Agribusiness | Business Administration, Management, and Operations | Entrepreneurial and Small Business Operations
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Copyright © Singapore Management University 2013
Ornamental fishes, Consumer behavior, Consumers -- Attitudes, Sales promotion; Marketing strategy.
Singapore Management University.
The Trojan Fish Strategy. (2013). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/6