Publication Type
Magazine Article
Publication Date
1-2021
Abstract
Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research
Keywords
weather, consumption behaviour, consumer decisions, strategy
Disciplines
Marketing | Strategic Management Policy
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
For him it rains, for her it pours: How weather and gender impact consumption. (2021).
Available at: https://ink.library.smu.edu.sg/pers/564
Additional URL
https://cmp.smu.edu.sg/article/him-it-rains-her-it-pours-how-weather-and-gender-impact-consumption