Publication Type

Journal Article

Publication Date

11-2013

Abstract

Putting a name to a face opened the door for marketers in the Philippines. An unexpected bonus was high employee engagement .


Keywords

Employee engagement, Market research, Philippines

Disciplines

Advertising and Promotion Management | Business Administration, Management, and Operations

Copyright Owner and Holder

Copyright © Singapore Management University 2013

Subject(s)

Employee motivation, Employee empowerment, Marketing, Business Enterprises

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