Putting a name to a face opened the door for marketers in the Philippines. An unexpected bonus was high employee engagement .
Employee engagement, Market research, Philippines
Advertising and Promotion Management | Business Administration, Management, and Operations
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Employee motivation, Employee empowerment, Marketing, Business Enterprises
Singapore Management University.
Keys of the consumer kingdom. (2013). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/54