Publication Type
Journal Article
Publication Date
11-2013
Abstract
Putting a name to a face opened the door for marketers in the Philippines. An unexpected bonus was high employee engagement .
Keywords
Employee engagement, Market research, Philippines
Disciplines
Advertising and Promotion Management | Business Administration, Management, and Operations
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Employee motivation, Employee empowerment, Marketing, Business Enterprises
Citation
Singapore Management University.
Keys of the consumer kingdom. (2013).
Available at: https://ink.library.smu.edu.sg/pers/54
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons