Publication Type
Magazine Article
Publication Date
9-2019
Abstract
Experiential marketing delivers high recall. You can now even do it with blockchain
Disciplines
Marketing
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Marketing: It’s all about the experience. (2019).
Available at: https://ink.library.smu.edu.sg/pers/532
Additional URL
https://cmp.smu.edu.sg/article/marketing-its-all-about-experience