Publication Type
Magazine Article
Publication Date
1-2019
Abstract
Asian brands must aim to be aspirational; having employees who really understand the brand is crucial
Disciplines
Fashion Business | Marketing
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Singapore Management University.
Luxury branding for Asia. (2019).
Available at: https://ink.library.smu.edu.sg/pers/453
Additional URL
https://cmp.smu.edu.sg/perspectives/all