Twitter and the discovery mindset

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

11-2018

Abstract

Understanding how social media is consumed can help make an ad more easily recalled

Disciplines

Communication Technology and New Media | Social Media

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. Twitter and the discovery mindset. (2018).
Available at: https://ink.library.smu.edu.sg/pers/450

Additional URL

https://cmp.smu.edu.sg/perspectives/all