t's not just the players being tracked throughout the season Each time German football team Bayern Munich plays a home game, the event generates nine million separate pieces of data. There’s data about what the players do on field gathered from sensors in their uniforms; data from videos of where the crowd moves to at different times in the event and where the bottlenecks are; data on sales at food and clothing concessions and how the crowds move to them; and data on where the workers and volunteers are at every point in the event.
Sports Management | Strategic Management Policy
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Singapore Management University.
Sports analytics: Why your favourite team knows more about you than you think. (2017). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/384