Publication Type

Magazine Article

Publication Date

9-2017

Abstract

Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.

Disciplines

Marketing | Organizational Behavior and Theory

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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