Nostalgia makes us more patient

Authors

Singapore Management University

Publication Type

Magazine Article

Publication Date

9-2017

Abstract

Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.

Disciplines

Marketing | Organizational Behavior and Theory

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. Nostalgia makes us more patient. (2017).
Available at: https://ink.library.smu.edu.sg/pers/382