As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences between Western and Eastern business cultures.
Business opportunities, bi-culturalism, best management practices, local business culture
International and Intercultural Communication | International Business
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Copyright © Singapore Management University 2013
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International business enterprises, Cross-cultural differences, Business Ethics
Singapore Management University.
Bridging the business cultures of the East and West. (2013). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/38