Publication Type

Journal Article

Publication Date

1-2013

Abstract

As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences between Western and Eastern business cultures.

Keywords

Business opportunities, bi-culturalism, best management practices, local business culture

Disciplines

International and Intercultural Communication | International Business

Copyright Owner and Holder

Copyright © Singapore Management University 2013

Subject(s)

International business enterprises, Cross-cultural differences, Business Ethics

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