Publication Type
Journal Article
Publication Date
1-2013
Abstract
As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences between Western and Eastern business cultures.
Keywords
Business opportunities, bi-culturalism, best management practices, local business culture
Disciplines
International and Intercultural Communication | International Business
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
International business enterprises, Cross-cultural differences, Business Ethics
Citation
Singapore Management University.
Bridging the business cultures of the East and West. (2013).
Available at: https://ink.library.smu.edu.sg/pers/38