Publication Type

Magazine Article

Publication Date

3-2017

Abstract

The Indian snack brand inspired its customers to be advocates

Disciplines

Advertising and Promotion Management | Marketing | Operations and Supply Chain Management

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Subject(s)

Basic or Discovery Scholarship

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