Social networks offer up a goldmine of information just waiting to be exploited. For the first time, human relationships, comments and activities are documented quite publicly on platforms like Facebook and Twitter. Save for privacy concerns, never before has it been easier to know what people think, what they like, and to whom they are connected.
Social Influence and Political Communication | Social Media
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Singapore Management University.
Measuring social networks for real-time competitive advantage. (2011). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/331