Publication Type
Journal Article
Publication Date
11-2011
Abstract
Social networks offer up a goldmine of information just waiting to be exploited. For the first time, human relationships, comments and activities are documented quite publicly on platforms like Facebook and Twitter. Save for privacy concerns, never before has it been easier to know what people think, what they like, and to whom they are connected.
Disciplines
Social Influence and Political Communication | Social Media
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Measuring social networks for real-time competitive advantage. (2011).
Available at: https://ink.library.smu.edu.sg/pers/331
Additional URL
https://www.smu.edu.sg/perspectives/all